1. Good Blogging Connects with Your Customers’ Emotions
Every sociologist will tell you that emotion is the most powerful factor in human decision-making. This means that your written content needs to connect and illicit emotion from your audience. Whether that is happiness, awe, or even laughter - connection most certainly leads to conversion!
2. Rise of Voice Tech…The World is Listening
Voice tech has been hyped for a major takeover in 2019 and for good reason. With Siri, Alex, Google Voice Search, and Cortena, we are heading towards 50% of all online searches and online consumption being Voice based in 2020. This means that if your website, social platforms etc are not full of quality voice-ready content you will be losing out to your competition.
3. Consistent SEO Content Boosts Your Online Rankings
Here's the thing about SEO...it is a beast which needs to be fed!
Meaning the more quality SEO content you put out there, the further up the rankings and into your customers' view you are. Blogs, Video, Reviews, Website Content, Social Media it's all neccessary to stand out online and gain greater ROI.
4. Storytelling is a Cornerstone of Sales
From the dawn of advertising - storytelling has always been the way to sell. Even more so with online advertising and branding. You need to give your audience reason to stick around your tiny corner of the internet. There has never been more options out there - you need to tell them your story and why you alone are the right choice.
5. Blogs Build Brands and Cultivate An Engaged Community
Blogging has been around for over a decade now in one form or another. The reason why it is so successful and timeless is its power to create and nurture a community. Humans have been gathering together to tell stories for thousands of years. Our brains are hard-wired to detect patterns and blogging is an enjoyable way for your customers to feel like a part of your story and see what you have to offer.
Whether you are a real estate company, restaurant, ecommerce business, or offering law services - consistant quality blogging will make sure that your business remains top of mind and has lasting success!
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