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Frequently Asked Questions...
What is a Social Media Manager?
A Social Media Manager operates your social media platforms, engages with your customers online, creates valuable and compelling content to share with your followers, devises strategies to grow and drive leads and revenue to your business. Depending on your needs,this can be someone you hire full-time or outsource to someone like me.
2. How did you begin your career?
I worked as part of a start-up taking ownership of their social media, and quickly realised I had a flair and a passion for engaging online content and connection. I decided to invest in myself and begin a career as a self- employed Social Media Manager and Digital Strategist.
3. What is SEO - and what does it mean for my business?
SEO stands for Search Engine Optimization. This ultimately means making sure that all online content for your business uses powerful and relevant keywords specific to you business and target audience. It is a valuable skill and really brings home the fact that Digital Marketing is an art and a science. Your content must be creative and compelling to your reader, but it means nothing it isn't optimised for search!
Do I need to outsource my social media or can I do it myself?
Indeed, you could, and very well may, manage your own social media platforms. Ultimately, it comes down to time, growth, and ROI.
Would the time you spend posting, thinking of content, researching digital marketing techniques and engaging with customers on social, be better spent actually working on your business, or even spending time at home with your loved ones?
Do you think what you are doing now will lead to the growth of your business and online presence in a real and sustainable way?
And lastly, are your online efforts giving you a noticeable Return on Investment?
4.What is an Social Media Audit?
A social media audit is an in depth review of your current social media platforms and online presence. It's purpose is to identify your weaknesses, and offer meaningful solutions to increase growth and drive traffic to increase your leads.
I currently perform one-off Audits at €99. This includes the overall audit and a strategy and content creation plan. Get in touch here!
5. I can't hire someone right now - what can I do?
Don't worry! If you aren't in a position to hire or outsource right at this minute, I am always updating my blog here, and my newsletter Telling Stories comes out every Monday detailing social media strategy, trends, content ideas, and a neccessary injection of humour! You can sign up here.
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